September 26, 2012: As part of its flood relief efforts, Coca-Cola Pakistan collaborated with Provincial Disaster Management Authority (PDMA) to provide immediate flood relief goods to flood affectees of Punjab. The company provided ration packages for 2,500 people; mineral water for 15,000 people; and Minute Maid high nutrition juices for 12,000 people. The ration packages constituted cooked and dry food items, rice, lentils and oil.
While sharing his views on the occasion, Rizwan U. Khan, General Manager, Pakistan & Afghanistan, The Coca-Cola Export Corporation (TCCEC) said, "During this time of emergency and extreme hardship, we feel that there should be no limit to the support we offer to those suffering. Coca-Cola Pakistan's response to these disasters is a token of our dedication to communities not only as a business, but as citizens committed to helping the communities we serve."
Being an organization that takes it corporate social responsibility very seriously, Coca-Cola has always been amongst the first to respond to the nation's call in its hour of need, may it be earthquakes; floods; or victims of the ongoing war on terrorism. As part of its relief and rehabilitation efforts in 2010-11, the company alone donated over Rs. 103 million for flood affectees across the nation.
Over the years, the company has invested extensively in its CSR initiatives which cover a diverse range of sectors such as, Education, Healthcare, Women Empowerment and Environment. Through its contributions and efforts, Coca-Cola has established itself as one of the most well reputed organizations in the country. PR