An employee of LG Electronics Inc poses with LG's new ''Optimus G'' smartphone in Seoul September 18, 2012.
(Reuters) - LG Electronics Inc unveiled its latest high-end smartphone packed with powerful hardware upgrades on Tuesday, as the struggling South Korean firm tries to win market share from Apple Inc and Samsung Electronics Co Ltd in the crucial holiday quarter.
LG's handset business, which was slow to move into smartphones and has largely failed to win consumers from sector leaders Apple and Samsung, hopes the new 'Optimus G' will also help it compete against Google's (GOOG.O) Motorola, Taiwan's HTC Corp (2498.TW) and China's ZTE 000063.SZ and Huawei HWT.UL.
LG's Optimus G, which uses Google's Android platform, will go on sale next week in South Korea for 1 million won, and later in Japan and the United States.
The Optimus G boasts a 13 megapixel camera which a user can instruct to take snaps by talking to it, plus a 4.7-inch screen with a sharper picture quality than both the iPhone and Samsung's Galaxy S III.
Powered by Qualcomm's (QCOM.O) quad-core Snapdragon processor, the Optimus G will work on superfast mobile networks and be able to carry out several functions at once, such as showing a television broadcast and simultaneously sending text messages or searching the web.
Among its rivals are the Droid Razr models unveiled by Google's Motorola earlier this month, and Lumia 920, a flagship handset made by Nokia (NOK1V.HE) and Microsoft Corp (MSFT.O) which uses the latest Windows Phone operating software.
Apple unveiled its iPhone 5 last week, and said on Monday it had booked orders for over two million iPhone 5 models in the first 24 hours it was on sale, evidence of stronger than expected demand for the new model ahead of the October-December holiday quarter.
Reflecting expectations that the new model will help LG turn around its money-losing smartphone business, LG Electronics stock has risen 20 percent in the past three months, beating a 7.8 percent rise in the wider market .KS11 and Samsung's 8 percent rise.