LG launches the first-of-its-kind quiz show for students in Pakistan

LG takes learning and education to a new level with its quiz show, titled

'LG One School One Library, in the country, giving students a platform to showcase their talent

Karachi, November 05, 2012: LG Electronics, a global leader and technology innovator in consumer electronics, mobile communications, air conditioners and home appliances, has launched its Knowledge Academy programme for students. The programme, which includes a unique and the first-of-its-kind quiz show, titled 'LG One School One Library', (PARO AUR AGEY BARO) aims to engage the youth of the country in a high-quality learning experience on television.

Targeting students from Grade 10 to 12, the LG One School One Library invites them to utilize their knowledge and intellect in an enriching learning experience, showcasing their talent on a national level. The programme encourages the talent of children, engaging their minds in an intellectually stimulating show, giving impetus to their academic growth.

LG has begun its search for the best young minds in the country through an online selection process. Contestants were required to register online for the programme. The second filters for the final contestants are on online test. The final contestants are selected by a panel of educationists based on the evaluation of the online test results. A final set of 80 candidates are selected for the final contest. The winner of the grand finale stands a chance to win a scholarship worth Rs.1, 800,000.

The genre of the 'LG One School One Library quiz show will be education, knowledge and entertainment.

Commenting on the quiz show, Mr. D Y Kim, President of LG Electronics Gulf FZE, said: "We are pleased to launch the LG One School One Library quiz show. This is a unique programme where students can showcase their talent and intellect on national television. Through this programme, we aim to offer the students a platform to build their future. We urge educational institutes and parents to encourage their children to register as this is a programme that will certainly enhance their educational skills."

"Pakistan is a very important market for LG. Over the years, LG has grown as a brand in the country. This programme is not only aim to contribute towards to development of the educational sector of the country, but is also our effort to give back to the society. LG stands committed in the development of the country," Mr. Kim added.

Also speaking on the occasion, Mr. Imran Aslam, President GEO TV Network said, "This is a unique programme designed to accelerate the growth of the education sector in the country. We would like to urge educational institutes to treat the show as a growth platform for their students, as well as the institute itself. This show marks the electronics brand as a 'thinking' entity that aims to do something for the country's educational sector and employment, thereby impact the economy itself. We hope that all educational institutions in the country will send in their students to be a part of this unique show."

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.