· Carrefour joins
hands with Pink Ribbon to collect donations for the completion of Pakistan’s
first dedicated breast cancer hospital
·
Donation boxes to
be placed at all Carrefour stores across Pakistan
·
Carrefour colleagues
to get free-of-cost breast ultrasounds and consultations throughout the year
·
Carrefour and
Pink Ribbon will run awareness on ground and digital campaigns for both the
employees, and customers of Carrefour
Lahore, Pakistan, March 09,
2023: Carrefour,
owned and operated by Majid Al Futtaim in Pakistan, has signed a Memorandum of
Understanding (MoU) with Pink Ribbon Pakistan, a non-government organisation dedicated
to breast cancer awareness. Carrefour will fully support Pink Ribbon in
collecting donations for completing Pakistan’s first dedicated breast cancer
hospital in Lahore.
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During a formal ceremony held at Carrefour head office in Lahore, the agreement was signed by Majid Barzegar, District Manager of Carrefour Pakistan and Omer Aftab, Founder & Chief Executive of Pink Ribbon. Under the signed agreement, Carrefour is to join hands with Pink Ribbon for awareness campaigns in store and through its digital platforms for the noble cause to save lives. Donation boxes will be placed at all Carrefour stores across the country to raise funds for the hospital. Pink Ribbon has announced free-of-cost breast ultrasounds and consultations for Carrefour female colleagues throughout the year.
Umer Lodhi, Country Manager of Carrefour
Pakistan at Majid Al Futtaim Retail said, “In Pakistan, one in every nine women may eventually develop
breast cancer, and the same disease claims many lives. We are happy to be
partnering with Pink Ribbon to increase public awareness of breast cancer and
to aid in the organisation's efforts to generate funds for the country's first
breast cancer hospital.”
While speaking on the occasion, Omer Aftab, Founder & Chief Executive of Pink Ribbon said, “We
are pleased to collaborate with Carrefour to spread awareness on breast cancer,
frequent check-ups, treatments, and more. We are hopeful that, with the support
of Carrefour, we will be to play our role in educating the masses and
mitigating the risks of the disease.”