Lahore, June 7, 2023: Rabel Sadozai, Director Marketing and Sales, Fatima Fertilizer, has won the Chief Marketer Award in the business category by Campaign Asia-Pacific’s prestigious Women Leading Change Awards 2023 announced this week. Now in its seventh year, the Women Leading Change Awards celebrate outstanding women who question, challenge, innovate, lead, inspire, and champion change across all industries. The award is also an avenue for Campaign’s own commitment to promoting the advancement of diversity, inclusion, and equality in the industry by spotlighting the region’s most inspiring women business leaders, change makers, trailblazers and rising stars standing tall despite the bias and stereotypes.
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This global accolade is
a testament of Rabel and her team's professional acumen, leadership and focus
on innovation, driving the success of Fatima Fertilizer in the agriculture
sector. The Chief Marketer category was introduced for the first time this year,
attracting several entries from around Asia Pacific. Rabel is widely recognized as the first female
within the Agriculture sector to hold a high-ranking position, breaking
barriers and paving the way for other women leaders to follow. Her visionary
stewardship has propelled her through numerous significant milestones,
including the proposal and successful implementation of Pakistan's first-ever
Farmer's Day, an event that is officially recognized by the Government of
Pakistan.
Furthermore, Rabel and
her team have also been actively engaged in empowering and celebrating women in
the agriculture sector highlighting their inspirational stories through initiatives
like Jugnu Mohsin’s Khaki Desan quest to revive a rare breed of Pakistani
cotton, Nazo Dharejo’s story of bravery and resilience through the Sarsabz
Kahani web series, and Rabia Sultan’s achievements as a progressive farmer
through a testimonial style campaign. The team has also launched programs like
Sarsabz Tabeer to ensure the education and empowerment of female farmers across
Pakistan. The team’s pioneering work centered around real-life farmers, their
hopes, challenges, and aspirations has also garnered local and international
acclaim.
Speaking about this
remarkable achievement, Rabel expressed her gratitude, saying, "I am truly
honoured to receive the Chief Marketer Award by Campaign Asia. This is a win
for Fatima Fertilizer and for Pakistan. This recognition is also a testament to
the hard work and dedication of the entire team at Fatima Fertilizer. I am
proud to be part of such an organization that values innovation and supports
groundbreaking initiatives. I would also like to extend my appreciation to
Campaign Asia for providing a global platform that recognizes excellence in
business and marketing."
Campaign Asia Pacific,
based in Hong Kong and launched in the early 1970s as a media magazine, is
today a part of Haymarket Publishing - UK's largest independently owned
publishing group. Campaign is a premium online-only publishing platform that
provides insights and intelligence into ideas, work and personalities shaping
the region's marketing and communications industry. The platform is globally
acclaimed while focusing more closely on the US, UK, and Asia-Pacific markets.