Fatima
Fertilizer, Pakistan’s leading fertilizer manufacturing company, and
Mastercard, a global technology company in the payments industry, have signed an agreement aimed at modernizing Pakistan’s
agricultural ecosystem by ensuring financial inclusion of farmers. This
strategic collaboration will leverage the latest technologies to digitize
payment transactions between a nationwide network of thousands of fertilizer
dealers and the farmer community.
A
fundamental goal of this agreement is to enhance the country’s national food
security. By boosting the agricultural sector’s efficiency and productivity,
Fatima Fertilizer and Mastercard seek to significantly contribute towards a
more secure and stable food supply. This collaboration
will also focus on implementing innovative agricultural practices and
technologies that can increase the per-acre yield and improve the economic
situation of farmers.
Rabel
Sadozai, Director of Marketing and Sales at Fatima Fertilizer, expressed her
commitment to this endeavor by saying, “Fatima Fertilizer believes in the
modernization of Pakistan’s agricultural sector, including the financial
inclusion of farmers. Our collaboration with Mastercard will harness modern
technologies to uplift Pakistani farmers’ social and economic prosperity and
position them as key players in safeguarding national food security.”
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Arslan Khan,
Vice President and Country Business Manager, Pakistan at Mastercard, said,
“During its 20-year presence in Pakistan, Mastercard has become a trusted partner
to the country’s public and private sector entities in driving financial
inclusion and digitizing new payment flows. This agreement with Fatima
Fertilizer marks an important step in our efforts to bring 50 million micro,
small, and medium enterprises (MSMEs) worldwide into the digital economy by
2025. Together, we will empower smallholder farmers to access vital resources
that enable them to step up their role in achieving Sustainable Development
Goal (SDG) 2: Zero Hunger, while improving lives in their communities.”
This
collaboration is a
critical milestone in advancing the financial well-being of Pakistani farmers
and strengthening the nation’s agricultural supply chain. By introducing
digital payment solutions and fostering financial inclusion, Fatima Fertilizer
and Mastercard are working together to drive growth, efficiency, and prosperity
in Pakistan’s agricultural sector.