Pakistan’s leading telecom and ICT services provider, PTCL Group (PTCL & Ufone 4G) in collaboration with Pink Ribbon Pakistan led a month-long campaign dedicated to educating and raising awareness about breast cancer. The campaign, multifaceted in its approach, exemplified the Group's commitment to empowering individuals in their fight against breast cancer, emphasizing its dedication to the cause and support for those impacted by this disease.
The Group kick-started the
campaign by converting the official company logos to pink on all digital
platforms. This was followed by an internal awareness
messaging campaign to educate employees about early detection and breast cancer
prevention, accompanied by an awareness session in collaboration with Pink
Ribbon. The session featured a panel discussion with Dr. Erum Najeeb, General
Surgeon, Pakistan Institute of Medical Sciences (PIMS), Dr. Asma Mahfooz from
PTCL's Health Team, a breast cancer survivor and a caregiver to a breast cancer
patient. This discussion fostered open dialogues, promoted understanding and
addressed questions, effectively breaking down knowledge barriers.
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The campaign featured a
range of awareness activities, each designed to educate and encourage employees
to actively raise awareness about Breast Cancer. A Pink Futsal Match was also
organized between PTCL Group and Eikon 7 in solidarity with the cause.
Throughout October,
employees were encouraged to wear pink and share pledges at the Pledge Wall placed
at Ufone Tower to publicly commit to supporting the cause. Furthermore, Ufone
Tower and PTCL’s NEST Office were illuminated pink, demonstrating solidarity
and community support for breast cancer survivors.
Concluding the Breast
Cancer Awareness Month, an awareness session was also conducted at Edhi Homes
Islamabad to educate women and young girls about this disease.