In continuation of its efforts to showcase some of the most talented female voices from the country, Spotify has announced Nimra Mehra as the EQUAL Pakistan Ambassador for February 2024. Nimra, a rising star in the Pakistani music scene, has her track “Je Pata Hunda” featured on the EQUAL Pakistan playlist for the month. The track is one of her standout melodies dominating the Top Viral Pakistan chart since December 2023.
Also read: Spotify Announces Nehaal Naseem as the First EQUAL Pakistan Ambassador for 2024
With a staggering 111,000 monthly listeners, Nimra
Mehra has become a musical sensation, captivating audiences not only
in Pakistan but also globally. Her top countries of listenership include India,
Pakistan, the United Kingdom, Canada, and the United States, showcasing the
international appeal of her soulful voice.
“I see my
appointment as the EQUAL Ambassador for February as a chance to uplift women in
Pakistan's artist community”, said Nimra, talking about what the
opportunity means to her. “It's about promoting inclusivity and breaking
barriers. In a society where women artists face challenges, this recognition is
vital for fostering equality and empowering women to embrace their talents and
voices”, she added further.
Also read: Annural Khalid: Spotify Pakistan’s First Woman RADAR Artist
Nimra, known for her beautiful voice, made her
television debut in 2014 on a popular local talent show's first season, marking
the beginning of a remarkable musical journey.