Karachi, June 24, 2024 – Following the features of Pakistani
music legends like Nadia Hassan as ambassadors of EQUAL Pakistan, Spotify has
announced another legendary woman artist, Mai
Dhai, a distinguished regional classical singer, as the EQUAL Pakistan ambassador of the month for
June. Hailing from Tharparkar, Sindh, Mai Dhai has earned the distinction of not
just being the first regional artist to be selected as the ambassador for the
signature program for women artists, but is also the first EQUAL PK ambassador
for the year 2024 to be featured on the iconic Times Square, New York
billboard.
The EQUAL Pakistan initiative by Spotify is dedicated to
amplifying the voices of women artists and promoting gender equality in the
music industry. By spotlighting Mai Dhai, Spotify not only celebrates her
enduring contributions to music, but also underscores the importance of
recognizing and supporting regional artists. Her music, characterized by its
folk melodies and deep-rooted cultural essence, resonates across borders,
particularly in top countries such as India, United States, United Kingdom,
Canada, and Bangladesh.
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Mai Dhai’s musical journey has transcended regional
boundaries. With a rich legacy in traditional folk music, she has dedicated her
life to preserving and promoting the cultural heritage of her homeland. Mai
Dhai's rise to fame was significantly bolstered by her participation in the
eighth season of Pakistan's beloved music series, Coke Studio. Her powerful
performances have captivated audiences nationwide, solidifying her status as a
cultural icon and a cherished voice in the Pakistani music industry.
Listen to her tracks on Spotify here.