Mohammad Ali Ibrahim is all set to assume the role of Vice President Marketing & Communications at Hashoo Group. In his new role, Ali will be reporting to Deputy Chairman and CEO Hashoo Group, Murtaza Hashwani.
Established in 1960 by Mr. Sadruddin Hashwani, the
Hashoo Group is Pakistan's premium conglomerate with a diversified business
portfolio spanning both national and international markets. The Group owns and
operates the Pearl-Continental Hotels & Resorts, PC Legacy, and Hotel One
brands and also has business interests encompassing the information technology,
investment, minerals, commodity trading, travel and tourism, and real estate
sectors.
Ali has over 17 years of experience in marketing,
project management, communications and sustainability. Before joining Hashoo,
Ali was serving as Head of Marketing & Communications at Mobilink Bank,
Pakistan's leading digital microfinance bank with over 40 million mobile
wallets. Mobilink Bank is part of VEON Group, a global digital operator that
provides converged connectivity and online services across seven countries.
During his tenure at Mobilink Bank, Ali developed
and executed the organization’s marketing, corporate communications, and
sustainability strategies to enhance brand and product visibility for the
business, expand its customer outreach, and cement its position as an industry
leader in the spheres of digital banking, SMEs & women empowerment and sustainable
development in the country. He also advised the senior management on thought
leadership, digital financial services and stakeholder engagement.
Prior to this, Ali served as the Stream Head Digital
Communications – Internal & External at Jazz, Pakistan’s leading mobile
operator and a sister concern of Mobilink Bank, where he contributed towards
the transformation of corporate communications to a business-critical function.
As he steps into his latest role, Ali will lead
Hashoo Group’s marketing and communications function, aimed at strengthening
the market positions of its various business verticals, while enhancing brand
visibility and executing sustainability initiatives.
Ali holds a Master’s degree from Lahore University of Management
Sciences (LUMS) and has garnered international professional training
experiences from the Netherlands, France and South Africa, enhancing his global
perspective and expertise.