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In a ceremony held at
Rescue Headquarters located in Lahore, Mr. Ahmet Kursad Ertin, Regional Director
(SAME) - CCI Pakistan (Coca-Cola Beverages Pakistan Limited) and Dr. Rizwan
Naseer Secretary Emergency Services Department, inaugurated a new water
filtration Plant installed for the local community. The ceremony was joined by
the senior management of the company along with World Wildlife Federation (WWF)
and Rescue 1122 officials.
CCI Pakistan, under its
flagship CSR Project – PAANI has installed 35 water filtration plants across
the country. Each plant has a capacity to produce over 2000 liters of clean
drinking water per hour, providing clean drinking water to over one million
people per day.
Speaking on the occasion, Mr. Ertin said ‘The choices we make today shape the
world we inherit tomorrow. We deal with water issues in Pakistan on three
fronts: efficiency, replenishment and providing access to clean water. For
water efficiency, we are reducing our water usage through operational
excellence programs. Additionally, we have committed towards water
replenishment projects for the Ravi Basin and through these projects we aim
towards water neutrality. With regards to access to clean drinking water, we
are investing in community-based projects such as the PAANI project, to help
secure water availability in water-stressed locations.’
On this occasion Dr. Rizwan
Naseer, Secretary Emergency Services Department appreciated CCI Pakistan and
WWF for installing Water Filtration Plants for underprivileged communities. He
said “Rescue 1122 is providing basic right to emergency care to the citizens
without discrimination. Over 13.2 million victims have been rescued and over
217 thousand fire emergencies responded to. He further added, “We are working
with local communities on prevention of emergencies and hope such corporate
partnerships continues for betterment of local communities.” Dr. Rizwan also
offered Rescue Stations as secure places for Panni water filtration plants,
ensuring proper care and supervision of the water filtration plant under the
guardianship of Rescue staff.”